Privacy Policy

Website: thruthelookingglassframes.com

Effective date: September 3, 2026

1. Introduction

Thru the Looking Glass Frames (“we,” “us,” or “our”) operates thruthelookingglassframes.com (the “Site”). We are a custom picture framing shop located in Franklin, Massachusetts, offering framing, mounting, and related services both in-store

 and through inquiries made via our Site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site or interact with us, and describes your privacy rights.

2. Information We Collect

We may collect the following categories of information:

  • Contact information you provide through our Contact Us form, such as your name, email address, and phone number, along with details about your framing project or inquiry.
  • Information about the items you bring in for framing (e.g., photographs of the piece) if shared with us to discuss a project.
  • Usage data collected automatically, such as your IP address, browser type, pages visited, and referring site, via cookies and similar technologies (see our Cookie Policy).
  • Information you share with us through our Facebook or Instagram pages when you interact with our social content.

3. How We Use Your Information

We use the information we collect for purposes including:

  • Responding to inquiries about framing services, custom orders, and pricing.
  • Communicating with you about the status of your framing project or order.
  • Improving the Site’s content, functionality, and security.
  • Complying with legal obligations, such as tax and accounting recordkeeping.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site. For details on the specific cookies used and how to manage your preferences, please see our separate Cookie Policy and the cookie preferences link in the site footer.

5. How We Share Your Information

We share information with service providers who perform services on our behalf, such as our website host and any payment processor used for online purchases.

We may disclose information if required to do so by law, or to protect the rights, property, or safety of Thru the Looking Glass Frames, our customers, or others.

We do not sell your personal information to third parties.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. [Insert specific retention periods once determined, e.g., account records, order history, mailing list data.]

7. Your Rights

Depending on where you are located, you may have rights to access, correct, delete, or restrict the use of your personal information, and to object to certain processing or request a copy of your data. Where applicable (for example, under the EU/UK GDPR or the California Consumer Privacy Act), we will honor these rights in accordance with applicable law. To exercise any of these rights, please contact us using the details below.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a revised “Effective date” and will be effective as soon as it is posted. We encourage you to review this Policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Business: Thru the Looking Glass Frames

Address: 11 East Central St, Franklin, MA 02038

Phone: (508) 440-5886

Website: thruthelookingglassframes.com